Privacy Policy – Pure White Smile
1. Introduction
Pure White Smile is committed to protecting and respecting your privacy. This policy explains how we collect, use and protect any personal information you provide when using our website purewhitesmile.co.uk or when attending our laser teeth whitening clinic in Chorley, Lancashire.
By using our website or services, you agree to the collection and use of information in accordance with this policy.
2. Who We Are
Pure White Smile
Chorley, Lancashire
Website: https://purewhitesmile.co.uk
Click here to contact us.
We are the data controller responsible for your personal data.
3. Information We Collect
We may collect and process the following information:
- Name
- Email address
- Telephone number
- Booking and appointment details
- Photographs of treatment results with your consent
- Website usage data and cookies
4. How We Use Your Information
We use your personal information to:
- Provide laser teeth whitening services
- Manage bookings and appointments
- Respond to enquiries
- Send appointment reminders
- Improve our services and website
- Meet legal and regulatory requirements
We will never sell your personal data to third parties.
5. Legal Basis for Processing
We process your data under the following legal bases:
- Performance of a contract to provide services
- Your explicit consent
- Legitimate business interests
- Compliance with legal obligations
6. Health and Treatment Information
To provide safe laser teeth whitening, we may collect relevant health information. This is treated as sensitive data and is only used to assess suitability for treatment, ensure client safety and maintain accurate treatment records. This information is kept strictly confidential.
7. Photographs and Marketing
Before and after photographs may be taken to record results. These will only be used with your explicit written consent, for marketing purposes such as our website or social media, and without identifying you unless agreed. You may withdraw consent at any time.
8. Data Storage and Security
We take appropriate measures to keep your data secure, including:
- Secure digital storage
- Password protected systems
- Limited staff access
- Confidential record keeping
We retain personal data only for as long as necessary for business and legal purposes.
9. Sharing Your Information
We may share your data with:
- Payment providers
- Booking software
- Regulatory authorities if required by law
We do not share your information with third parties for marketing.
10. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion
- Restrict processing
- Withdraw consent
- Complain to the ICO
To exercise these rights, contact us using the details in section 2.
11. Cookies
Our website uses cookies to improve website performance, analyse visitor behaviour and enhance user experience. You can manage cookies through your browser settings.
12. Third Party Links
Our website may contain links to third party sites. We are not responsible for their privacy practices and encourage you to read their policies.
13. Changes to This Policy
We may update this privacy policy from time to time. The latest version will always be available on our website.
14. Contact Us
If you have any questions about this privacy policy or how we handle your data. Please click here to contact us.
Website: https://purewhitesmile.co.uk